We discover what
matters to people


Maple is a consulting company that helps our clients
understand people’s needs, and create human-centered
products, communication and strategy.

Explore our work

How do consumers understand climate changes and Danish Crown’s climate initiatives?

Learn more about this and other cases


Ethnographic tools

We develop a deep understanding of people through interviews, observation and visual exercises.

Read more about our approach


Meet the team

We share a genuine interest in why people behave, make decisions and shape their lives as they do.

See who we are


Case study: NOVOZYMES

What characterizes laundry routines and stain removal in Brazil and the UK?

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Case study: Matas

How can we redefine Matas’ purpose and make it resonate with customers, employees and partners?

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Case study: Nordisk Film

What does entertainment mean to Generation Z and what are their key needs and challenges?

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“Vi er meget tilfredse. I har nuanceret, sammenfattet og lavet konklusioner på en måde, så vi med det samme kan bruge resultaterne, og det er ikke alle som formår det med kvalitativ research”

Jacob Ærenlund, Business Development Director, Danish Crown

“Working with Maple as a strategic partner has been a true gift to Matas’ strategic journey.”

Elisabeth Toftmann Klintholm, Head of Investor Relations and Strategy, Matas A/S

“Maple has helped Nordisk Film get close to Generation Z in order to understand their consumption of entertainment. They have been very professional throughout the process, and have been extremely good at understanding our challenges and how they could compile a deliverable that would provide the most value for us. Therefore, the result of this analysis has also been spot on and they have even gone a step further and have not only delivered insights, but also actionable recommendations for what to do from here. This is unique. Thanks to Maple we now have the best conditions for offering products and campaigns to Generation Z.”

Charlotte Roesgaard, Head of Nordic Consumer Insight, Nordisk Film