Cases

We help our clients understand people’s needs and create
meaningful products, services and communication. Below are
some examples of our work.

CASE STUDY

EGMONT FONDEN

How do young people with dyslexia in vocational education experience their dyslexia, and what are their motivations and barriers in relation to completing the education?

COOP

How can one of Denmark's largest retailer develop a clear and ambitious CSR-strategy that both resonates with customers and employees?

TULIP

What characterizes young people's perception of food - and meat in particular - and their grocery shopping habits, cooking skills and routines?

THE NATIONAL MUSEUM

What characterizes the guest experience of The Museum of Danish Resistance, and how can navigation and communication be improved?

THE MARY FOUNDATION

How do BookFun users in kindergardens and nurseries evaluate the BookFun program, and how can it be further developed?

DANISH CROWN

How do consumers understand climate changes and how should Danish Crown communicate climate initiatives to them?

Nordisk film

What does entertainment mean to Generation Z, and what are their needs, challenges and aspirations?

Matas

How can we redefine Matas’ purpose and make it resonate with customers, employees and partners?

Novozymes

How do families in the UK and Brazil deal with laundry and stain removal?

Egmont Fonden

What are vulnerable families’ needs and challenges and how can they best be supported?

DOT

What characterizes the public transportation customer journey and the need for information along the way?

”Maple impressed me by transforming new insights about our customers into business potential that will be used at an operational and strategic level. The result is very clearly formulated and tailored to our business and strategy, and can be implemented directly at different levels. We are very satisfied with the result which has taken us much further than we had expected.”

René Jacobsen, Strategy & Product Manager, E.ON Danmark
E.ON is one of Europe’s biggest energy suppliers

Clients

We work with a variety of industries, including health care,
energy, media, technology, retail and financial services.
Below is a selection of Maple’s clients.