Cases


We help our clients understand people’s needs and create
meaningful products, services and communication. Below are
some examples of our work.

CASE STUDY

EGMONT FONDEN

How do young people with dyslexia in vocational education experience their dyslexia, and what are their motivations and barriers in relation to completing the education?


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CASE STUDY

COOP

How can one of Denmark's largest retailer develop a clear and ambitious CSR-strategy that both resonates with customers and employees?


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CASE STUDY

COPENHAGEN MALMÖ PORT

What characterize the perception and experience of cruise ship tourism - from both neighbours', passengers' and local key stakeholders' perspectives?


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CASE STUDY

TULIP

What characterizes young people's perception of food - and meat in particular - and their grocery shopping habits, cooking skills and routines?


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CASE STUDY

THE NATIONAL MUSEUM

What characterizes the guest experience of The Museum of Danish Resistance, and how can navigation and communication be improved?


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CASE STUDY

THE MARY FOUNDATION

How do BookFun users in kindergardens and nurseries evaluate the BookFun program, and how can it be further developed?


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CASE STUDY

DANISH CROWN

How do consumers understand climate changes and how should Danish Crown communicate climate initiatives to them?


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CASE STUDY

HOFOR

How do b2b customers use a digital tool for energy management, and how can both the actual tool and the communication around it be improved?


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CASE STUDY

Nordisk film

What does entertainment mean to Generation Z, and what are their needs, challenges and aspirations?


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CASE STUDY

Matas

How can we redefine Matas’ purpose and make it resonate with customers, employees and partners?


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CASE STUDY

Novozymes

How do families in the UK and Brazil deal with laundry and stain removal?


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CASE STUDY

Egmont Fonden

What are vulnerable families’ needs and challenges and how can they best be supported?


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CASE STUDY

DOT

What characterizes the public transportation customer journey and the need for information along the way?


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”Maple impressed me by transforming new insights about our customers into business potential that will be used at an operational and strategic level. The result is very clearly formulated and tailored to our business and strategy, and can be implemented directly at different levels. We are very satisfied with the result which has taken us much further than we had expected.”

René Jacobsen, Strategy & Product Manager, E.ON Danmark
E.ON is one of Europe’s biggest energy suppliers

Clients

We work with a variety of industries, including health care,
energy, media, technology, retail and financial services.
Below is a selection of Maple’s clients.